Two beards, a barista and a Wedding video

Two beards, a barista and a Wedding video

Sony A7sii and Davinci Resolve Review

Hey peeps, a bearded barista and a good friend of mine got married last month in beautiful sydney and we shot his Wedding! It was a good opportunity to review the gear we just shot this wedding with. I hope you might find this short review useful…otherwise just enjoy the video 🙂

So a week before the wedding we’ve upgraded from canon 5D’s to Sony A7Sii’s cause you know “Canon is taking a long nap when it comes to DSLR video”. What I mean by that, is that the specs from Canon’s DSLR/entry cinema market aren’t really 2017.

We shot S-LOG II not III as you may already know that’s the faster log format to work with and it’s definitely less noisy. It was so hard to focus with but I later discovered that there’s a hidden feature in the back menu that’s an unbaked rec708 LUT you could apply to your display and with peaking, you should get a pretty solid image reference to work and focus with. The other thing to be aware of is to over expose your skin tones by roughly 2 stops as the camera records 8bit 4:2:0 internally- so lifting mid-tones in post might get a little messy during that process in Sony log.

Canon lenses are a great combo if you can live with some metadata glitches that happen (not quite often). But there’s a lot to love about the camera such as:

  • It’s ability to record 4k (beware that vignetting WILL occur if you’re using a speed booster rather than a normal adapter).
  • * The built-in sensor gimbal “IBIS” which is by far my favorite feature so far.

Speaking of gimbals, this camera is so light-weight and small that you could easily attach it one of those new single handheld gimbals without any effort. We used the Beholder DS2″?” and I could honestly say it’s the most under-rated piece of equipment in the camera market right now when it comes to its kind. Forget about the Osmo and get this thing if you thinking of investing in one.

The only thing I wish I had in the shoot was a variable ND.. it’s a must for exteriors!

Now with post, I was a little unorthodox and might be the first wedding shooter out there who attempted to go through the entire post process with Davinci Resolve. All I could say is that we are already living in the future because this software is a game changer! It smashes Nuke, FCX and Premiere out of the water when it comes to a professional AIO NLE tool and can’t wait to work with it more on bigger projects.

BlackMagic has always had a place in my heart because they’re Australian and they’re really looking out for indie filmmakers. Really looking forward to giving their cameras a chance in the future and I’m willing to take a risk.

Hope you found this helpful somewhat and let me know if you have any relative questions. Peace out.

Media Content Production for my Business – Planning in Eight Steps

Media Content Production for my Business – Planning in Eight Steps

1. What is the objective of your media content?

What is your media content promoting? Is it unique? Can you differentiate yourself in the marketplace? Consider the following potential competitive advantages:

  • Price
  • Technology
  • Service
  • Selection
  • Experience

What problem are you solving for your customer?A good way of brainstorming about this, is asking the question, what do I focus on, to achieve the objective of the video?  Narrow this down to a simple outcome, for example:

  • Promoting a new solution for an old problem – focus on the problems of the old solution to highlight the benefits of your new solution.
  • Launching a new product amongst existing customers – focus on the benefits of what happens when you start using the new product.
  • Getting more people to visit your establishment – what does your establishment have that others don’t? Are people looking to meet other people, are they looking to dance and to enjoy exotic cocktails? Is this something your establishment can offer?

2. Who is your competition?

How should your media content be different or similar to your competition?

Sometimes this can come down to simply having more of a brand, more of a personality. Something that connects more with your target demographic. Sure your pizza delivery service may deliver pizza in the same amount of time, but perhaps it’s the people MAKING your pizza that are unique.

3. Who is your target audience?

For Example:

  • Prospective uni students?
  • Prospective clients?
  • Internal demographic?
  • People aged 30-40?

Narrowing down on the target audience for your media content will help you answer a lot of the other questions in this how-to guide. If your demographic is prospective uni students, than a video campaign focussed more on social media may gain more traction that a traditional video channel format.

4. What medium will you be showing the video through?

(e.g website, facebook, instagram,youtube, television…)

How can you use this medium to your advantage in the media content? If it’s Instagram, then the benefit of closer and tightly framed shots means less cost and effort to maintain the background frame in terms of design and talent effort.

5. What are the specific business goals that you want the video to drive?

The ‘call to action’ emphasis of the media content will be influenced by these business goals. Do we aim to intrigue, to persuade, to shock, to galvanise opinion?

For example increase in KPI’s such as:

  • Views
  • Downloads
  • Traffic
  • Referrals
  • Awareness
  • Clicks
  • Inquiries
  • Shares
  • Links
  • Reposts
  • Calls
  • Sales.

6. Aesthetic and Style of Film

What do you want the audience to think, feel and do after watching your media content?
Tone/Image: What style do you want? Informal, warm, humorous, direct, or functional?
Do you have any reference videos you would like your video content production team to watch to help them get more of an idea of the aesthetic?

7. Will you require paid actors, or will you provide your own?

There are often some hidden gems working for you that would love to be in front of the camera. People that speak naturally and eloquently, who improvise well.  Sometimes having proper actors can make a world of difference to how professional and convincing the media content looks.

8. Timelines and Budget

Clearly communicating these key deliverables early on avoids any last minute surprises and makes production meetings more efficient.

9. Key Deliverables

Budget – this will help your content creator narrow down on how to best utilise equipment, locations, talent.

Are special effects or animation required?

Critical dates/milestones?

Project start date

Completed video due date?

CONCLUSION

Starting the briefing process for media content helps you to narrow down exactly what it is you want, and means less time wasted (and charged) with your chosen content provider.  It allows you to draw on input from various parts of your team and quite often some of the ideas generated are likely to be very useful. The briefing process puts you in firmly in control of the project, and sets you up for a great collaborative effort.

So what are you waiting for? Get started on your video project now!